The New Horizons game debuted on March 20 and broke sales records as lockdowns set in. Texas Tech Credit Union in Arlington, Tex., released an interactive game on social media last year. Clinton Savings Bank in Clinton, Mass., is exploring a social media ambassador program and sponsors an online financial literacy program for local schools. JPMorgan Chase recently launched a bank account for kids as young as six years old. ![]() “As a digital bank, how do you have as many of those human connection points as possible?"Ī number of financial institutions have been experimenting with different ways to reach a younger customer base. “That’s always been a massive objective for us,” said Andrea Brimmer, the chief marketing and public relations officer at Ally Financial, which is headquartered in Detroit. ![]() In Ally’s case, joining the game is all part of the $172.9 billion-asset digital bank’s strategy to reach younger customers, teach financial literacy and humanize its brand.
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